Melissa Shelley Höjwall

Global Head of Change Culture and Transformation

2:00 PM Building a common Bonava brand & culture cross eight countries (Nordics, Germany, St. Petersburg and the Baltics):

  • Bonava had six months to implement a new company brand during the demerger from NCC in 2016
  • Practical examples and lessons learned from several years of working consistently with brand & culture building activities, both before and after the demerger
  • Proven effect on bottom line business results